To read more about John and his journey at our mother company, you can read the article “From factory manager to managing director of a multi-million company: Danish director celebrates 15 years anniversary” published by Byggetidende.
A big thank you to Byggetidende for mentioning us!
At Nordic Bath, we prioritize responsible business practices. As a subsidiary of ITP Group, we align our CSR activities with the group’s overarching strategy. This includes annual reporting on our due diligence activities to ensure that we operate with transparency and accountability.
We take pride in continuously conducting risk analyses to identify how our business practices impact our surroundings. This information helps us set goals for improving our purchasing practices, strengthening our supplier partnerships, and providing internal training to our employees on responsible and sustainable development practices.
To learn more about our work with Sustainability Due Diligence, we invite you to visit our parent company’s website at www.itp-group.org/transparency/. Here, you can find detailed information on our approach and progress towards achieving our sustainability goals.
As a strategic partner between retail and production in Asia and Europe, it is our foremost responsibility at Nordic Bath to promote responsible business practices through respectful dialogue. To ensure this, we continually train our customer-facing employees on responsible purchasing practices and other relevant CSR topics. This helps us to engage in a professionally founded dialogue with our customers about the principles of ethical trading.
To facilitate successful communication with our partner factories, we have established a common service platform within our group. This means that our employed engineers, product developers, and inspectors work from our on-site offices in production countries, such as China. By having competent employees who can communicate in local languages and navigate cultural differences, we strive to foster a positive, mutual dialogue with our partner factories. This ensures that any potential language barriers or cultural differences do not hinder our efforts to promote responsible business practices and achieve a sustainable development.
At Nordic Bath, many of our activities are managed through ITP Group’s service platform. We work closely with several international ITP offices to ensure productive management of all links in our customers’ supply chains. Over the past 25 years, our parent company, ITP Group, has been dedicated to promoting Scandinavian business culture throughout all its offices. As a result, we have a healthy corporate culture, with high employee seniority and a diverse workforce.
This photo is taken right beore the COVID-19 pandemic, where all ITP employees from Denmark, Norway and China united to celebrate ITP Group’s 20-year anniversary.
As a member of Ethical Trade Norway and Ethical Trade Denmark, our parent company ensures that we receive expert guidance and advice on our CSR activities and our ongoing due diligence efforts. Our operations in Norway also require us to comply with the Transparency Act, which we diligently follow.
On ITP Group’s website, you can learn more about our sustainability initiatives, including specific examples of Sustainable Supplier Development activities related to our Nordic Bath partner factories. In addition to our focus on open communication and dialogue, our inspectors regularly conduct audits at our partner factories. These audits are based on our Supplier Code of Conduct, which incorporates the UN’s Guiding Principles on Business and Human Rights, ILO conventions, and applicable legislation. Any deficiencies identified during these audits are recorded in our internal database, and we work closely with our partners to develop and implement effective action plans to address them.
Jane works as a product and project manager and is based at our office in Shanghai. Jane started with us back in 2019, and over time has been given more and greater areas of responsibility.
Today, among other things, Jane is responsible for the development of new products, setting quality standards and requirements, order handling, and after-sales. Everyday life as a product manager involves many trips and visits to our various partner factories, and it is this part of the job that Jane really likes.
When Jane is not working to streamline the many processes at Nordic Bath, she loves to spend her free time traveling and reading books.
We are happy to have a passionate employee like Jane on our team.
At Nordic Bath we continuously try to reduce our CO2 footprint during transport. Transport is an important intermediate link between sales and production, which is why we at Nordic Bath want to use our experience to lessen this footprint.
It is for this reason that Nordic Bath, for example, avoids empty runs and adheres to a “fill-your-container-policy”, which can only succeed with good communication and teamwork between different partners in the value chain. Furthermore, Nordic Bath also prioritizes that products are transported to the nearest port of loading, even though a port father away may be cheaper.
We make an effort to take responsibility where we can make a difference – and continuous planning and dialogue with partners in the value chain is something we are good at.
Learn more about our sustainability strategy on the Group page here 👇
John Aamodt has been the CEO of ITP Group International since 2008, and CEO of Nordic Bath since acquiring the company in 2018.
Our company headquarters is located in Denmark but we also have offices in Norway, Sweden, China, Vietnam, USA, and Canada. In other words, John travels a lot. Throughout the year, John continuously visits our different locations with the goal of constantly developing the business units, and at the same time ensuring that the ITP strategy is continuously implemented.
We’ve asked John to answer what he believes makes Nordic Bath special. When asked this question John can speak for hours, but we’ve managed to keep it short. According to John,
“As a Scandinavian bath-partner, we offer a strategic partnership to our customers – either through our own brand or through private label. We are a complete supplier and a one-stop-shop within bathroom solutions for plumbing merchants and other companies within retail trade. We put our customers in the unique situation where we can develop and design a completely exclusive bathroom product series, so that there will not be direct competition with their competitors.”
In his free time, our CEO is a busy man. John lives together with his wife, and has 3 adult sons. Throughout the years, John has completed 8 Ironman’s, and over 20 biking competitions and marathons (we’ve lost count). Copenhagen Marathon was the last race that John attended. He’s planning on doing this again next year.
We find that when it comes to bathrooms, there are a lot of different decisions, product categories, and product types that need to be taken into account. We have, therefore, decided to have a strong focus on how we can make the purchasing process as easy as possible for end customers.
We have developed a configuration where the end customer can interchange bathroom products and furniture. This helps the end customer gather a visual picture of their future bathroom and how this might look in real life. This visualization can also help stores, as the configuration can be used instead of storefront displays or if the store just wants to enable an all-around better purchasing experience for its customers.
You can explore and try the Norwegian version of our configuration “Build your bath” with Duxa products here: Byg ditt bad
Does your organization dream of having its own bathroom series or products, but are you lacking the right partner for the project?
Nordic Bath helps the retail market, specialized retail chains, builders merchants, and plumbers merchants through the whole process with a complete solution.
We develop everything from single products to whole bathroom series. We are with you from the beginning through basis product designing and ideas, all the way through to packaging and sales in stores. We also help with product development, design, and logistics.
At Nordic Bath, we can also help with branding and marketing. For example, packaging design, catalogues, digital strategies, social media, and general corporate branding. We call this “the complete solution”.
Can we help you? Please do not hesitate to contact us!
A big thank you to ODGARD A/S for mentioning us in Puff! The article focuses on the fact that Nordic Bath will make it easier for builders merchants and other stores to get their own bathroom series.
We are ready for the Danish market with both our brand Duxa and private-labels, so that companies in Denmark can start their bathroom journey in collaboration with us.
As our CEO, John Aamodt, says, “Our vision is to be the preferred 360 degrees business partner within bath solutions and to create customized bathroom concepts in close collaboration with our customers. We hope that with time, we can become Scandinavia’s largest supplier of bathroom inventory for the retail market.”
In the article on Installatør.dk, John gives insight regarding our unique concept. A concept that makes it possible for companies within the retail industry to have a brand, department, or selection of bathroom interiors.
We want a partnership with Nordic Bath to be easy. We, therefore, constantly think in solutions that make it easier for the end customer to assemble and use our products. This also makes it easier for merchants and other stores to sell our products.
With our new 3D assembly videos, we show how to assemble our products step-by-step. We want to make it easy to assemble products at home, whether it be shower cabinets or furniture.
